The Shoes - Time to Dance

 https://www.youtube.com/watch?v=pt9wnawn7xQ

The Shoes music video, Time to Dance, offers a very unrealistic view of the world today. Much of the time, the viewer will see what is going on as being very unreal and impractical. I think this is mainly to due with the song. Being a very upbeat and cheerful tune, it does not fit at all with the dark and frightening tone that the video gives off. I feel that reality is portrayed this way in order to gain the attention of the viewer. This is because the majority of the population would much rather see a thrilling and fascinating story which the video offers than a bland and boring one.

Focusing mainly on the daily life of a homicidal male, he is mainly portrayed as being a very distressed and troubled individual who can only seek comfort in the murder of others. This is shown not only through his actions, but also his expressions. He is shown for a large amount of the video with very crazed and manic expressions and is seen talking to himself during several shots which add to the tone that the film is trying to produce.

The Shoes video and song both come off as a bit different as well as strange. However, being an indie group, this is what you'd probably expect, exhibiting many of the stereotypes of the indie genre.

I believe that the video has effectively contributed to the sales of the song not only because of the big name actor, but also because of the intriguing and interesting story that the video tells. This draws peoples attention to watch the video and in turn, would compel them to purchase the song. I do feel that the song doesn't entirely fit with the video because of the different tones they give off. However, I believe that this was also done to further engage the viewer into watching the video.